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How to use Campaign Report Builder

Users now have the ability to use our Report Builder to create custom campaign reports.  


The experience is very similar to creating a custom profile report. First the user either creates the template, or selects one of the provided Tagger templates.  


There are four default templates created by Tagger that are available to all users:

  1. Tagger Vertical Template; designed to be a quick campaign wrap-up, this template highlights campaign stats and top-performing posts laid out in a design for users who want to display their data vertically.

  2. Tagger Horizontal Template; this template highlights campaign stats and top performing campaign posts in a horizontal design to appease users who want to display their data horizontally.

  3. Tagger Engagement Template; tells a more in-depth story of the campaign and breaks out performance and posts by social channel.

  4. Tagger Summary Template; closely resembles Tagger Summary PDF downloads and focuses on highlighting campaign creators by engagement rate.


NOW THAT YOU HAVE A TEMPLATE…IT’S TIME TO ADD DATA!


After the user has selected their desired template, they must select the campaign from which they wish the data to populate in order to create the report.  


With the ability to adjust the report in any way they please, the user can add or delete features, change the format, and include any of the wide array of metrics that Tagger offers.  Some of the metrics that the user may choose from include campaign performance metrics, platform metrics, and cost metrics.




CUSTOMIZE YOUR REPORT


Tagger campaign reports are fully customizable.  This flexibility within the Campaign Report Builder allows for the users to highlight specific metrics, content, and influencers to report on whatever campaign-specific KPI’s the user values most


WHAT ELSE CAN YOU CUSTOMIZE?


Time frame; The time frame of the report is fully customizable, allowing the user to show the entire duration of the campaign or hone in on any specific time frame by selecting start and end dates.


Compare creators; The user is also given the ability to add creators and their relevant posts to the report.  This feature can be used to visualize the type of posts the campaign consisted of alongside the creator that made the post, as well as how well this specific piece of content performed.   


The user may manually select the creators they wish to see on the report, or filter top creators based on a metric of their choosing.  The metrics they may select on these creators include:



CREATOR OVERVIEW


The creator overview allows a user to display a table of summary metrics about creators in the campaign.  This feature allows for an in-depth analysis of any creators selected for a campaign.

  

This allows the user to display insights into what type of creator they used, as well as how well the creator performed in this specific campaign looking at metrics such as:


CONTENT VIEW


Users are also given the option to display examples of campaign content.  As opposed to focusing on the creator, this option hones further in on the content and the metrics associated with each specific post.


Here, the user may select the content they wish to show, or automatically pull in the top posts based on the filter of their choice.  Alongside the post itself, the user also has the ability to add metrics for that specific post such as:



REPORTING CAMPAIGN PERFORMANCE


Campaign Performance may be displayed either as a graph or a table and is an aggregated summary of the campaign post metrics including:


Users may also display Platform-Specific Metrics in which metrics are broken out into each specific platform that was used during the campaign.  


This allows the user to display their content strategy based on the platform, as well as a summarization tool on how well posts using each platform performed. These metrics include:


A CUSTOM USER EXPERIENCE


Please note that when interacting with windows and pages within Tagger’s Report Builder, there are four buttons a user may utilize to enhance their experience.  These buttons can be seen when a user’s cursor is hovering over a window, or at the bottom of the final page.


ICON KEY

  • The trash icon allows a user to delete the specified item or page

  • The pencil icon allows a user to edit the specified window.  This icon plays a significant role in not only the format of the data, but the selection of the metrics the user wishes to display.  When a user clicks on this icon, a page that hones in on all specific metrics for that window will appear such as the one displayed to the right:

  • The duplicate icon allows for a user to create an exact copy of the window or page that the user has selected.  When this button is selected on the page level, the page that will be reproduced is the final page of the report.

  • The lock icon allows for a user to lock a window in place so that when they are reformatting the report by dragging windows, the specified window remains in place.

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