Tagger offers a wide array of customizable campaign metrics so you can track and measure the data that matters most to you and your campaigns.
All custom campaign metrics can be toggled on or off, with some offering/requiring additional information regarding how the user would like to customize these features when toggled on. Please see the Campaign Summary Overview post in our Knowledge Base for all the information available on each of these metrics.
There are two ways a Tagger user can customize their campaign metrics:
The first is within the campaign settings. This will simply adjust the settings for the selected campaign. Please note, only users with manager-level access to the selected campaign will be able to make these changes.
The second way a user is able to adjust custom campaign metrics is in the Admin Panel Settings. This will adjust these custom campaign settings for the entire organization. Please note, only users with admin-level access will be able to make these changes.
If a specific campaign's settings have been customized, changes to the organization settings will not affect this campaign.
Campaign Wide Settings Walk-Through (Manager-Level Access)
Step 1 - Select the desired campaign. From here, select the "Settings" button in the top right corner.
Step 2 - After selecting "Settings", select the "Metrics" tab in the left-hand column. In this tab, users may toggle the custom campaign metrics on (blue) and off (grey). They may also select the arrow in order to expand the dropdown associated with each metric.
Step 3 - Customize any of the following metrics:
Engagement Rate - Users are given the option to define how they would like “Engagement Rate” to be calculated. The four options are as follows:
Engagement/Followers - Post engagement divided by a profile's followers on the post date.
Engagement/Impressions OR Estimated Impressions - Post engagement divided by impressions (received from a platform API or entered manually) or estimated impressions. Any post without impressions from a platform API, a manually entered impressions value, or an estimated impressions value will be skipped in the calculation.
Engagement/Impressions - Post engagement divided by impressions, received from a platform API or entered manually. Any post without impressions from a platform API or a manually entered value will be skipped in the calculation, including posts with estimated impressions. If you'd like to include posts with estimated impressions in your calculation, select the option directly above.
Engagement/Reach - Post engagement divided by reach, received from a platform API, or entered manually. Any post without reach from a platform API or a manually entered reach value will be skipped in the calculation.
Estimated Impressions - Estimate of impressions based on user-specified impression factors selected in campaign settings. These factors are fully customizable and are simply multiplied by the follower count of the creator who made the post to give the estimated impression value.
Earned Media Value - EMV is a means to assign a dollar value to the various actions associated with different social media post types. These various actions are projected to be worth a dollar value to your business, based on methodology articulated within this white paper.
Please note, in addition to the displayed metrics for Instagram, there are also inputs for Facebook Posts, Twitter Posts, YouTube Posts, and Snapchat Stories.
- VPCO - Value per comment
- VPV - Value per view
- VPM - Value per 1k impressions
- VPS - Value per share
- VPL - Value per like
- VPC - Value per click
Engagement Lift - Displayed as a factor, this metric measures how well the creator who made the post performed in terms of engagement in the campaign relative to their average engagement for their organic/sponsored posts.
Step 4 - Once all additional Campaign Metrics are enabled, they will show up in "Campaign Summary" for this specific campaign only. Any changes to the organization wide settings will not affect this campaign. Below is an example of a Campaign Summary with all additional Campaign Metrics toggled "on".
Organization Wide Settings Walk-Through (Admin-Level Access)
Step 1 - In order to customize the Campaign Metrics available in Campaign Summary across the entire organization, first click into the Admin icon in the lower left hand corner of the platform and click on "Settings".
Step 2 - Next, click on Campaign Metrics.
Step 3 - Decide what additional Campaign Metrics, if any, are to be added to all Campaign Summaries for the entire organization. In order to add them to the Campaign Summary, toggle the button from grey to blue. The screenshot below shows all additional Campaign Metrics toggled "on".
For additional information that pertains to that specific Campaign Metric, please click on the carrot icon to expand. This expanded information in the organization-wide settings is the same as the information in the campaign wide settings in step 3 above. Please reference that text earlier in this post for a more in-depth understanding of this information.
Step 4 - Once the desired Custom Campaign Metrics are enabled, they will show up in “Campaign Summary” across all organizations (aside from those that have been customized on a campaign level). Below is an example of a Campaign Summary with all additional Campaign Metrics toggled "on".
We will continue to add new Campaign Metrics as they become available, and we encourage you to include them in your Campaign Summary as you see fit!