Tagger

Submit a ticket My Tickets
Welcome
Login

EMV (Earned Media Value)

Earned Media Value is a means to assign a dollar value to the various actions associated with different social media post types. These various actions are projected to be worth a dollar value to your business, based on the methodology articulated within the attached white paper.  

Below is a clarification of the different EMV acronyms:

Instagram Post

- VPCO = Value per comment

- VPL = Value per like

- VPM = Value per impression

Instagram Story

- VPC = Value per click

- VPM = Value per impressions

Facebook Post

- VPCO = Value per comment

- VPL = Value per like

- VPM = Value per impression

- VPV = Value per view

- VPC = Value per click

- VPS = Value per share

Twitter Post

- VPL (VPFAV) = Value per like (Favorite)

- VPM = Value per impressions

- VPV = Value per view

- VPC = Value per click

- VPS = Value per share/retweet

Youtube Post

- VPCO = Value per comment

- VPL = Value per like

- VPM = Value per impression

- VPV = Value per view

Snapchat Story

- VPM = Value per impression

- VPC = Value per click

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.