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How to use Audience filters in Discovery

Best Match: This allows you to sort results by Profiles with the strongest concentration of the specified demographics. This maximizes reach amongst the audience that matters most. The below search is finding Profiles who have the highest reach of a female audience in the United States. 

Gender: Search for creators based on the gender of their audience. The following search filters for Profiles that have at least 65% female audience. 

Age: Search for creators based on the age of their audience. The following search filters for Profiles that have at least 60% of their audience between age 21 and 34.

Location: Search for creators based on the location of their audience. The following search filters for Profiles that have at least 60% of their audience located in the United States.

Language: Search for creators based on the language of their audience. The following search filters for Profiles that have at least a 70% English speaking audience.

Race: Search for creators based on the race of their audience. The following search filters for Profiles that have at least a 75% Hispanic audience.  

Demographic Similarity: Search for creators that have a similar demographic to another Profile. The following search filters for Profiles that have a similar audience to The Honest Company. 

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