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Sponsored Posts 101

We track all of the FTC regulated hashtags in order to understand when a creator is posting sponsored content. There are two main reasons for this:


1. By tracking all of these hashtags it allows Tagger to figure out when an influencer is working with a specific brand. When an influencer mentions a specific brand and uses an FTC hashtag we are able to understand who influencers have worked with at scale.

2. Sponsored content does not typically perform as well as organic content. By segmenting sponsored posts we are able to benchmark how a creator's content is performing compared to their organic content and other creator's sponsored content.


You can toggle between Sponsored and Organic Posts in the following sections: Community/Mentions, Content/Performance, Content/Category, and Content/Health.



This is separate from Campaign hashtags where you have complete control over the hashtags you are tracking from creators. (Campaign Hashtags)


Here are all the FTC Hashtags

#ad

#advert

#advertisement

#brinde

#convite

#paid

#paidpartnership

#paidpromo

#paidpromotion

#patrocinio

#postpago

#postpatrocinado

#publi

#publicidade

#SP

#sponsor

#sponsored

#SponsoredArtist

#SponsoredAthlete

#sponsoredby

#Sponsoredcontent

#SponsoredGamer

#Sponsoredgram

#SponsoredInstagram

#SponsoredModelĀ 

#sponsoredpost

#SponsoredRider

#sponsors

#sponsorship

#sponsorships


If there are any additional hashtags you would like to track within sponsored posts, please reach out to support@taggermedia.com.


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