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What are the benefits of linking my Instagram Business Account?

Why Link my Business Account?

By linking your Instagram Business Account with Tagger you are giving Tagger and the Agency/Brand access to your 1st party post metrics. This allows the brands/agencies to automatically pull in your post Impressions and Reach metrics for the campaigns that you participate in only. Instead of having to send over these metrics in screenshots or emails, it will automatically pull in to Tagger when you post and will save both you and the Agency/Brand an extra step. You have the ability to revoke this access whenever you would like and Tagger only keeps your Instagram Business Account access token for 60 days. 

In order to collect this data, Facebook requires that Tagger request 'Permission to Manage Pages' which pull data from your Instagram Business Account via the connected Facebook Page. There is no functionality that allows Tagger to take any actions or make any changes on an individuals Instagram account. We cannot edit your page or upload content. 

Coming soon: Facebook, Twitter and YouTube authentication.


Publicly available data

This group encompasses any data you make publicly available online and encompasses social profiles you decide to set to "Public". We do not have access to any data you set to"Private". Public data is available for advertisers to see on our platform.

In case of Instagram for example, this list includes data such as content you posted (photos, videos etc.), likes, comments, follower count, your bio, your handle, hashtags you used, or profiles you mentioned (this is data access via the public API). This data is available to us regardless of whether or not you authenticated, by virtue of you making your profile public. In case of YT, we collect a very limited number of data points such as the number of subscribers, likes, comments, and some content (again, data accessible through public API). Twitter data encompasses data such as your tweets, likes, comments, bio, and name (again, data accessible through public API). Facebook data encompasses data on your public pages such as your posts, likes, comments, shares, number of page likes etc (again, data accessible through public API). We do not have access to any data on any user's personal FB profiles, which are all automatically made private by FB.

Bottom line, we don't collect or display anything that advertisers, brands, or anyone else on the internet would not be able to see by looking at your public online social profile/page. We adhere to all social platform applicable Terms of Service and Privacy Policies. The advantage of having this data in one place for advertisers is that they have all this information aggregated, as opposed to having to search separately by platform and trying to track down social handles for each of the creators individually, which can get pretty messy pretty fast without a dedicated system, as you can imagine. The benefit for you, is that our clients, advertising agencies and brands can find you more easily and recommend you for campaigns.


First-party data

This group encompasses data we get once you authenticate (opt-in with FB/IG) onto the platform. First-party data that we pull is limited to IG business account metrics such as reach, impressions or stories metrics. These first-party data points are available to advertisers who use your profile in campaigns they run on our platform, and only on the content that surfaces in those campaigns. We pull this data into campaign reports, and it allows advertisers to measure success of their campaigns, estimate the number of people that might purchase their products following promotion, measure campaign ROI, etc.

First-party data that is visible to advertisers is limited to post metrics. For example, if you posted for an advertiser using their brand mention, that post will show up in their campaign on Tagger and they will be able to see that post's impressions and reach, along with other public data (likes, comments etc.). All other content you posted unrelated to that campaign will not be pulled into that campaign, and no first-party data will be visible to the advertiser. 

We are dedicated to making all creators comfortable using our platform and their overall experience positive. This is why we'll try to be as transparent as possible regarding anything data-related! If at any time, you would like us to remove any and all of your data from our platform, we will happily do that. As mentioned above, having your public profile on our platform gives you access to the advertisers that use our platform and potential job opportunities.


How does Tagger pull data from Instagram? 

We use the official Instagram Graph API to get insights and metrics data from authorized accounts. To pull your data, we are required by Facebook to maintain an Instagram Business account access token the following permissions:

  • instagram_basics
  • instagram_manage_insights
  • manage_pages


Business Account Metrics

Metric
Description
audience_city
The cities of the Business User's followers.
audience_country
The countries of the Business User's followers.
audience_gender_age
The gender and age distribution of the Business User's followers.
audience_locale
The locales by country codes of the Business User's followers.
email_contacts
Total number of taps on the email link in the Business User's profile.
follower_count
Total number of new followers each day within the specified range.
get_directions_clicks
Total number of taps on the directions link in the Business User's profile.
impressions
Total number of times the Business User's media objects (i.e. posts, stories and promotions) have been viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile views.
online_followers
Total number of the Business User's followers who were online during the specified range.
phone_call_clicks
Total number of taps on the call link in the Business User's profile.
profile_views
Total number of users who have viewed the Business User's profile within the specified period.
reach
Total number of times the Business User's media objects (i.e. posts, stories and promotions) have been uniquely viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature.
text_message_clicks
Total number of taps on the text message link in the Business User's profile.
website_clicks
Total number of taps on the website link in the Business User's profile.


Photo & Video Metrics

Metric
Description
engagement
Total number of likes and comments on the media object.
impressions
Total number of times the media object has been seen.
reach
Total number of unique accounts that have seen the media object.
saved
Total number of unique accounts that have saved the media object.
video_views
(Videos only) Total number of times the video has been seen. Returns 0 for videos in carousel albums.


Carousel Album Metrics

Metric
Description
carousel_album_engagement
Total number of likes and comments on the carousel album.
carousel_album_impressions
Total number of times the carousel album has been seen.
carousel_album_reach
Total number of unique accounts that have seen the carousel album.
carousel_album_saved
Total number of unique accounts that have saved the carousel album.
carousel_album_video_views
(Videos only) Always returns 0. Use carousel_album_reach and carousel_album_impressions instead.


Story Metrics

Metric
Description
exits
Number of times someone exited the story.
impressions
Total number of times the story has been seen.
reach
Total number of unique accounts that have seen the story.
replies
Total number of replies to the story.
taps_forward
Total number of taps to see this story's next photo or video.
taps_back
Total number of taps to see this story's previous photo or video.


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