The Concept phase serves as the brainstorm before uploading your actual piece of content. When logging into the creator portal, a green dot will appear on the campaign if you need to complete a task. From here, you will be able to see the posts that have been requested of you, and start to upload a concept:
- Click 'Add Concept'
- Fill out Who/What, Where, Caption Ideas, Description and upload an attachment if you would like to
- Click 'Save' & 'Send for Review'
Once your concept has been reviewed, you will be pushed into the Content phase.
*Note you may not always have to start with a concept, depending on what the client assigns you.