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Campaign Metrics Overview

Within the 'Reporting' tab, the top section of the page displays six different metrics:

  • Creators: Number of creators in the campaign
  • Content: How many pieces of published content are in the campaign
  • Engagements: total number of engagements for all content in the campaign
  • Impressions: total number of impressions for content in the campaign (impressions will only populate for content where creators are fully opted in to our platform)
  • Views: Total number of Youtube views will automatically be pulled in; Views for other platforms must be manually added
  • Engagement Rate (Audience): Total number of engagements for the campaign content divided by total number of followers for creators in the campaign

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