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How do I use Content > Category data?

Understand what brands and individuals a Profile has talked about previously. Use the filters above the table to narrow down the Profiles you would like to look into. For instance, you can look to see what brands an individual has talked about in a sponsored capacity by choosing the 'Sponsored Posts' and 'Profile Type: Brand filters.

The table will update accordingly and show you the top brand categories the individual has talked about based on frequency. When you scroll down past the table you will see all of the brands this Profile has talked about in a sponsored capacity. You have the ability to click out to these individual posts by clicking on the desired social platform and mentions on the Profile card.  

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